Honda Commercial

BucNut · 02-03-2008, 06:20 PM

This is an oldie but goodie, but thought I'd put it out here in case nobody saw it.

Read below before you click on this link: Amazing Honda Commercial!

There are no computer graphics or digital tricks in these images.
Everything that you see happened in real time exactly
as you see it.

The recording required 606 takes and in the first 605 takes there
always was something, usually of minor importance,
that didn't work. It was necessary for the recording team to install
the set-up time after time and it took several weeks working day and
night to achieve this effect.

The recording cost 6 million dollars and it took 3 months to finish,
including the engineering design of the sequence.

The duration of the video is only 2 minutes, but every time that
Honda shows the commercial on British television, they make
enough money to support any of us for the rest of our lives. However,
this commercial has turned out to be the most displayed in the
history of the Internet.

Honda execs think that it will pay for itself simply because of the
free showings (Honda is not paying one cent for you to
see it) When Honda senior execs viewed it, they immediately approved
it without hesitation, including costs.

There are only six Honda Accords built by hand in the whole world,
and to the horror of Honda engineers, the recording team
disassembled two of them for the recording.

Everything you see in the sequence (besides the walls, floor, ramp
and untouched Honda Accord) is part of those two
automobiles. The voice is that of Garrison Keiller. The commercial
was so well received by Honda execs when they saw it, that their
first comment was how amazing the computer graphics were. They almost
fell out of their chairs when told that the recording was real
without any graphics manipulation.

By the way, about the wind shield wipers in the new Honda Accords,
they are sensitive to water and designed to start
working as soon as they get wet.